Wednesday, 9 April 2014

A Gentleman does not promise beyond his power.

It is OK to say 'no'.

The defining factor of this age is the emptiness of communication. In previous times advertising was based upon a curious mix of product information and blatant lies. If you were shopping for a coat you would learn about the cloth employed in detailed newspaper advertisements.

Modern advertisements aim to convince us that we will become a new person by associating with the brand and yet they remain silent about the product itself.

No brand has the power to do this and neither does a political movement or religion.

The Gentleman stands alone in that he makes no promises yet delivers more that all the tin-pot messiahs in the world.

He is the one solid thing in a fake and shifting world.

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