Wednesday, 9 April 2014
A Gentleman does not promise beyond his power.
The defining factor of this age is the emptiness of communication. In previous times advertising was based upon a curious mix of product information and blatant lies. If you were shopping for a coat you would learn about the cloth employed in detailed newspaper advertisements.
Modern advertisements aim to convince us that we will become a new person by associating with the brand and yet they remain silent about the product itself.
No brand has the power to do this and neither does a political movement or religion.
The Gentleman stands alone in that he makes no promises yet delivers more that all the tin-pot messiahs in the world.
He is the one solid thing in a fake and shifting world.